Netflix expansion makes video games. Former Electronic Arts and Facebook executive Mike Verdu has been appointed to helm Netflix’s video games.
According to Bloomberg, Verdu will serve as vice president of game development. The announcement indicates that Netflix is serious about working on projects outside of streaming content for television shows and movies.
Verdu was previously Facebook’s vice president in charge of developing Virtual Reality (VR) games and content. Verdu is also known to have worked on Sims, Plants vs. Zombies, and Star Wars, to Zynga Inc.
The idea is to offer video games on the Netflix streaming platform. Netflix’s video game concept and pricing is the same as that of a documentary or stand-up special.
Citing Gizmodo, Netflix does not currently plan to charge additional fees for Netflix video games. The impact of the new feature, Netflix shares rose as much as 3.3 percent to US $ 566 in late trading.
Netflix has been looking for ways to continue to grow, including creating children’s programs, opening an online store to sell merchandise, and enlisting Steven Spielberg to bring more prestigious films to its lineup.
Netflix claims to be ahead of streaming competitors like Disney+ or HBO Max, and continues to see an increase in subscriber numbers in the first quarter of 2021. Netflix will be building its gaming team in the coming months.
Video games give Netflix another way to attract new subscribers and also offer something that its current direct competitors don’t provide.
Walt Disney Co., AT&T Inc.’s WarnerMedia and Amazon.com Inc. all of them have access to live sports, but they don’t have games on their main video service.
Ultimately, the move could make it easier for Netflix to raise prices in the years to come. Games also serve to help market existing events.
Many of the biggest tech companies do sell gaming options in addition to their video services. Apple Inc. has a platform called Arcade for games as well as a TV+ service for original video projects.
Netflix first hinted at expanding into the gaming market in 2019, when it announced a planned mobile game based on the ‘Stranger Things’ franchise.