Felix “PewDiePie” Kjellberg signed an exclusive contract with YouTube Gaming. He made this announcement one year after he did exclusive streaming on DLive, a blockchain-based live-streaming site.
For almost 10 years, Kjellberg managed to maintain its position as one of the most popular content creators on YouTube. Having 104 million subscribers, PewDiePie is YouTube’s channel with the second highest number of subscribers. YouTube also revealed, overall, the PewDiePie channel has received 25 billion views. That way, PewDiePie becomes the most successful individual channel in YouTube history.
“YouTube has been my place for more than 10 years. Now, I am constantly looking for new ways to create content and interact with fans around the world. So it makes sense for me to do live broadcasts on YouTube, “Kjellberg said, according to the Insider report. “Live-streaming will be my focus in 2020 and beyond. Working with YouTube and trying new features from them is a very interesting prospect for me. “
According to SuperData, revenue from the game content industry in 2019 will reach US $ 6.5 billion. Therefore, don’t be surprised if giant technology companies are interested in providing streaming game platforms, from Amazon with Twitch, Google with YouTube Gaming, Facebook with Facebook Gaming, to Microsoft with Mixer.
In the past year, Twitch, YouTube Gaming, and Mixer have also been competing to get exclusive cooperation contracts with well-known streamers. For example, last year, Mixer successfully established an exclusive partnership with Tyler “Ninja” Blevins and Michael “Shroud” Grzesiek. While YouTube Gaming managed to hook Jack “CouRage” Dunlop, Lannan “LazarBeam” Eacott, Elliott “Muselk” Watkins, and Rachell “Valkyrae” Hofstetter.
At present, Twitch is still the number one streaming game platform. Although many streamers have moved to other platforms, not a few streamers have decided to stay on Twitch. One of them is Imane “Pokimane” Anys. In the midst of the corona virus pandemic, Twitch’s audience rose sharply. In fact, in Q1 2020, almost all major streaming game platforms experienced an increase in total watch time.